"There has to be an easier way to manage social media"... Have you thought this to yourself recently?
Just last week, I had an interesting conversation with one of my Lights Canva Action students about social media marketing. In our conversation, she mentioned that she was only using Facebook to market her business and but wanted to create new accounts on different networks to get more exposure for her business.
Midway through the conversation, I asked her "Soooo…what are you using right now to manage your Facebook accounts"? Her reply: she wasn't using anything! I was pretty shocked and surprised that she wasn't aware of the social media management tools available for business owners today.
Why Social Media Marketing Is Frustrating for Most Business Owners
Last weeks conversation prompted me to write this post today. It seems like the more conversations that I have with business owners I am noticing a common trend where managing multiple social media accounts is hard for them. And the statistics about businesses and social media marketing prove it, where one stat in particular says that 25% of businesses spend 6-10 hours on social media.
I'm beginning to see that it's not necessarily the marketing piece that's hard (even though it can be) But… Rather that business owners are not aware that there are tools available that make it easy to manage multiple social media accounts.
Manually Posting to Social Media Accounts is Not a Good Use of Your Time
I've gotta be transparent with you. Many moons ago, when I launched a blog in a different business niche I knew that I wanted to use multiple social media networks to market it. I believe at the time I was using Facebook, LinkedIn and Twitter to market this brand.
And…like many business owners marketing on social media for the first time, I made the huge mistake of trying to manually post to all of the social media networks that I was using. I mean… I would login to each account every day, post something to one and then move on to the other.
Talk about a HUGE WASTE of Time! I learned realll quick that I needed to be using a resource that would make managing multiple social media accounts easy for me. Today, when I talk to business owners that want to market their companies on social media, I always make sure to tell them about the benefits of investing in a social media management tool. The tool that I recommend with every consultation that I have is none other than Hootsuite Pro!
What is Hootsuite Pro and Why I Recommend and Use it for Social Media Marketing
Well for starters, Hootsuite Pro has been one of the BEST tech investments that I have made in my business (other than Thrive Content Builder) that has given me the greatest return on my investment in terms of:
- Time – I get to save a lot of timeHootsuite Pro's automation features
- Marketing reach – I have the ability to market to larger audiences from one place (we're talking about communities that reach more than 100,000 peeps)
- Social media account management – This is without a doubt the MAIN benefit to using Hootsuite Pro is being able to manage all of my accounts from one place!
Hootsuite Pro has easily become one of my best tools in my social media marketing arsenal. Here are 9 reasons why I love this tech tool and I believe you will too :
#1: You can manage all of your social media accounts from one place.
Forget about hopping around from one social media account to another. With Hootsuite Pro you can manage all of your active social media accounts in one dashboard. If you have a Facebook page, you can connect it to Hootsuite. If you are using Facebook groups you can connect them to Hootsuite and manage them.
If you have multiple accounts on Instagram, you can manage them ALL with Hootsuite. It really is that easy yall!
#2: You can schedule out posts in advance or LIVE to all of your social media accounts
The social media automation part of Hootsuite Pro is the bomb dot com! (For realz). Let's say for instance that you are planning to step away from your biz for a week….but you want to make sure that you are still sending updates to your peeps on social media.
Well, Hootsuite Pro lets you pre-schedule content to your accounts, then publish that content on the date/time that you want it to go live.
Or even better, you have a new blog that you are launching and you want to set up some pre-scheduled posts about your new launch…you can use Hootsuite Pro to get the job done!
#3: You can publish content from other blogs or websites that you LOVE to your own social media accounts
Okay, so you've started your blog, but you don't have any content published on it yet. You love content from Entrepreneur.com and want to share posts from the website with your social media communities.
Well, with Hootsuite, you can take what's called an RSS feed from Entrepreneur.com, add it to Hootsuite, then set the publishing frequency that you want and that's it!
So what will happen is that whenever there is new content published from Entrepreneur's website) that content will automatically get shared on your social media accounts! (Dope right)?
#4: You can schedule your social media posts in Bulk
So my good friend Hootsuite Pro, lets you schedule up to 350 messages to all of your social media networks!
To schedule content in bulk to your social media accounts:
- You need to download the .Csv file from the hootsuite dashboard
- Add the content that you want to post in bulk
- Select the social media networks you want to post your content to
- Upload the updated .Csv file to hootsuite
#5: You can automatically publish content from your blog to your social media accounts.
Again, using the power of the RSS feed, as soon as you publish new content on your blog, Hootsuite has a feature that lets you automatically share it out on your social media networks.
#6: You can track and measure how your social media campaigns are performing
So you're posting content like crazy to social media, but you're not sure how your campaigns are performing? So, this is where analytics comes into play!
If you are marketing on social media, then you need to know what is working and what's not…anddddd you need a way to track all of this.
Hootsuite Pro gives you a pretty good overview and some insights into how your posts are doing so that you can do more of what is working and less of what's not working.
#7: You can connect up to 50 social media networks to your dashboard!
If you have a lot of social media networks that you are active on, then you can connect them all to your Hootsuite account and manage them like a CHAMP!
#8: Hootsuite finds fresh content that you can share on your social media networks! (No…i'm not kidding)
Now this is an amazing feature for realz. Instead of spending hours online trying to find content to share on your social media networks, Hootsuite finds the content for you, then let's you easily share it live with your community or schedule the post for a later time.
It's a feature called "Suggested Content" and its under the publisher tab in Hootsuite Pro. Here is what it looks like:
#9: You can market to LARGE targeted groups of peeps (Hundred's of thousands of people at ONE time!)
Soooo because Hootsuite Pro let's you connect your social media accounts to groups and pages, you can post content to groups with large numbers of your target customers in them.
This is by far one of the BEST da$# features that I have come to love about this tool. So for instance, let's say that you have found a targeted LinkedIn group of 20,000 of peeps that you want to get your business in front of. Then you find another one with 75,000 peeps.
With Hootsuite Pro, you can easily add these groups to your dashboard, then share your content with them. As an example, there is a group in LinkedIn that I market to on a regular basis that has more than 241,000 entrepreneurs in it.
Since I have this group added to my Hootsuite dashboard, with a single click, I can get my content in front of them.
My post shared from Hootsuite to this Startup Group on LinkedIn group with 241,000 members
One word of caution is to make sure that you excercise caution and read every group policy before sharing.
There is a Lot To Love About Hootsuite Pro
I have seriously just scratched the surface of what you can do with this tool. I have been using it religiously for my biz because it is just soo damn awesome!
If you are seriously looking for a good friend that can manage your social media like a champ, then I would recommend starting thefree 30-day trial of Hootsuite Pro to see how it can work for your biz.
You can thank me lata!
So, have you learned anything new about Hootsuite from reading this post? Or, are you already using a social media marketing dashboard in your biz? If you are, I'd love to know what you are using and why.